Overview
A tech company specializing in virtual assistant products wanted to assess the decision-making process for consumers who shop smart home products in retail settings with heavy competition using surveys and first person observation.
Insights
Recommendations
Demos must be simple, intuitive, one-step activations
There was a very limited window of opportunity to engage and educate customers in the smart home category
KPIs were much stronger among customers who were assisted by a sales associate who could explain compatibilities and features
Simplify product information signage with only key information, focused on product comparison so they can be understood independently
Focus on introducing consumers who are new to the brand with "gateway" items
The displays were set up for those shopping the entire smart home ecosystem, when in reality, consumers buy these products in pieces
Impact
The brand incorporated these changes in the next generation display and saw a rise in interaction.
