Overview
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A tech company specializing in virtual assistant products wanted to assess the decision-making process for consumers who shop smart home products in retail settings with heavy competition using surveys and first person observation.
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Insights
Recommendations
Demos must be simple, intuitive, one-step activations
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There was a very limited window of opportunity to engage and educate customers in the smart home category
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KPIs were much stronger among customers who were assisted by a sales associate who could explain compatibilities and features
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Simplify product information signage with only key information, focused on product comparison so they can be understood independently
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Focus on introducing consumers who are new to the brand with "gateway" items​
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The displays were set up for those shopping the entire smart home ecosystem, when in reality, consumers buy these products in pieces
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Impact
The brand incorporated these changes in the next generation display and saw a rise in interaction​.
